A well located 40 hectare industrial estate, developed, sold and settled in a short timeframe of just over two years.
ranging from 1,100m2 to 1.4ha
The Landsdale North project was highly successful with 116 lots developed and sold in just over two years.
Located on the corner of Madeley Street and Furniss Road in Landsdale, the site was acquired in 2007 and developed over three stages.
Despite being undertaken in the early years of the GFC, we were able to deliver an outstanding outcome for our investors due to a rapid development programme and strategic marketing campaign.
Stages were rapidly developed in parallel with an extensive off-market campaign that generated strong sales momentum.
We generated strong interest in the site with a marketing campaign centred on direct marketing, online and press-based initiatives.
Later stages of the development process overcame concerns regarding the potential for migration of land fill gas discovered on an adjacent inorganic waste site. Our team managed complex investigations and detailed audits, all of which were completed in less than six months.